Fiona McCollum
Senior Vice President International

Fiona is an expert in counselling multinationals on corporate affairs and public policy strategies in global emerging markets.

Counting on a comprehensive portfolio of experience over 20 years in single-country, cross-border and global corporate affairs for Fortune 500 companies, Fiona has direct experience in Central and Eastern Europe, Latin America, and the U.K. Expertise ranges from pre and post privatisation support, market entry, risk management, crisis management, public policy and corporate reputation management.

Her client experience spans energy and industry (E.ON, GE, U.S. Steel, Cemex, and Tarmac), pharmaceutical and healthcare (MSD, J&J), financial services (Visa, Barclays and Unicredit), agribusiness, food & drink (Coca Cola, Heineken, BUNGE, Du Pont and British American Tobacco), ICT (Intel, IBM, HP and Oki).

Prior to joining Speyside in 2011, Fiona acted as International Client Services Director for Grayling where she supported global new business development and provided strategic input and trouble-shooting for major regional clients across 15 markets.

Prior to its acquisition by Huntsworth International, which then merged with two other consultancies to become global consultancy, Grayling, in August 2009, Fiona was the Head of Central Practice Team for Mmd, based out of Budapest, Hungary. Here she oversaw key regional and flagship clients, led regional new business development and oversaw the establishment and management of the sub division across South Eastern Europe.

Fiona is a graduate from the University of Leicester and holds a Chartered Institute of Marketing Foundation Certificate in Marketing.