A major online travel platform in Asia Pacific executed a successful government relations strategy to drive market expansion and secure its leadership position. By blending regional coordination with deep local insights in Indonesia, Thailand, Malaysia, and Vietnam, the company navigated complex regulations and forged high-profile government partnerships. This strategic approach not only protected its core market but also facilitated successful launches in three new countries, directly contributing to its tourism sector growth.

The company, a major online travel platform in Asia Pacific, initially needed support to launch in a new, heavily regulated vertical. The work later expanded to include providing advice on government affairs strategy at the headquarters level and market-level support in Indonesia, Thailand, Malaysia, and Vietnam. The objectives were twofold: to mitigate and manage restrictions on the company's freedom to operate, and to forge positive stakeholder partnerships that drive growth in the travel and tourism sectors

A regional team was based in Jakarta, working alongside the client to seamlessly coordinate activities across the region. The approach blended specialist knowledge with deep local insights and contacts to navigate complex regulatory environments and identify partnership opportunities.

The company successfully protected its position in its number one market despite aggressive competition. The support facilitated successful market entry and launch in three new countries. Furthermore, several high-profile government partnerships were secured, directly contributing to the company's growth objectives.