Case Studies

A leading global spirits company successfully developed a proactive government affairs framework to manage regulatory risk across Emerging Asia. By integrating on-the-ground local consultants with a regional strategy team in Singapore, the program provided crucial early intelligence on legislative risks and market access issues. This approach completely eliminated regulatory surprises and significantly advanced the company's trade and business interests in key Asian markets, delivering a substantial return on investment.

A global non-profit foundation for free knowledge successfully pivoted its APAC expansion strategy to a digital-first media campaign after its in-person event was canceled due to the pandemic. Leveraging its online encyclopedia's 20th anniversary, the campaign highlighted volunteer stories and regional data insights to build awareness and drive volunteer recruitment. This agile approach generated massive media coverage reaching over one billion people, facilitated high-level stakeholder engagement, and exceeded all key performance indicators.

An international trade association completed a major project (2020-2023) to strengthen the precious metals mining market across all ten ASEAN countries. The initiative focused on mapping policy, assessing gold investment regulations, and identifying opportunities for market liberalization and innovation. By using local intelligence and regional expertise, the project produced actionable reports to drive growth through new financial tools like ETFs, fintech, and Shariah-compliant products.

A global healthcare company successfully navigated the complex APAC vaccine landscape by developing a robust framework for policy intelligence and market access. By leveraging well-connected local consultants and regional experts, the firm gained critical insights into vaccine policy, stakeholder attitudes, and procurement processes. The implementation of a regional dashboard provided leadership with real-time analysis, enabling the company to effectively influence policy and mitigate commercial risks in key Asia-Pacific markets.

In 2017, a power transmission company entered Brazil with large-scale projects and faced skepticism due to its unfamiliarity in the market and the sensitivity of its flagship project across the Amazon. Speyside led strategic communications and stakeholder engagement, emphasizing the project’s benefits and addressing key concerns like licensing and social tensions. As a result, the company secured environmental licenses ahead of schedule, gained tax incentives, and built credibility through strong relationships with media, influencers, and authorities in Brazil’s energy sector.

From 2021 to 2024, a pharmaceutical company addressed challenges in Latin America’s self-care market—fragmentation and health-related misinformation—by launching a strategic communications campaign. Speyside developed tailored narratives and a regional strategy to promote over-the-counter medicines, disease awareness, and responsible self-care. The effort resulted in over 350 media clippings across top outlets and positioned company leaders and experts as credible voices, strengthening the company’s leadership in the region’s consumer healthcare space.

In 2018, a global media company in Latin America faced low brand awareness and growing competition from unreliable information sources. To protect its market position, the company partnered with Speyside to strengthen its visibility and credibility. Speyside implemented a strategy focused on executive thought leadership and stakeholder engagement. Within one year, the company secured 716 media placements—83% in top-tier outlets—solidifying its reputation and establishing its executives as trusted thought leaders in a fragmented information environment.

A growing Mexican fintech unicorn partnered with Speyside to enhance its brand visibility and public presence. Facing a competitive market, the company needed to build strong recognition and position its leaders as industry authorities. Speyside implemented a communications strategy focused on thought leadership and media engagement. Within a year, they secured 30 top-tier media interviews and over 100 impactful publications, boosting brand awareness and earning the company recognition in prestigious rankings like Expansión’s 41+1 Leaders, LinkedIn’s Best 10 Startups to Work For, and Great Place to Work.

To support diabetes policy reform in Mexico, a pharmaceutical company worked with Speyside to go beyond glucose control and emphasize the prevention of cardiovascular and kidney complications. Speyside implemented a multi-phase strategy that included stakeholder mapping, policy analysis, communication campaigns, and workshops. The project engaged policy champions and strengthened collaboration between patient groups, health professionals, and policymakers—laying the groundwork for a national response that prioritizes early diagnosis, prevention, and better treatment outcomes.